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Tips for exhibiting

Key tips:

Where to Start.Define your objective for participating. It may be sales, brand image, or new business connections – or perhaps you want to showcase new products and assess demand. Having a clear objective will help you determine the appropriate stand size and layout, prepare a budget, and plan your exhibition arrangements effectively.
Stand BookingSubmit your application to exhibit as early as possible. Regular participants know that the most convenient stand locations are taken quickly, so they often reserve their space for the following year even before the current exhibition has ended. You can choose raw space and arrange your own stand builder, or order a ready-to-use stand by selecting furniture and design options from the organiser’s catalogue. The project’s technical manager can help you make the right choice based on your budget and exhibition goals.
Preparing Exhibits and Marketing MaterialsDecide on your exhibits in advance. Remember that real samples of products and equipment attract significantly more attention to your stand than even the best photographs. Check that your product catalogues and promotional materials contain up-to-date information. Outdated content reduces trust in your brand.
Before the Exhibition.Invite your partners and potential clients to the exhibition. Share a promo code with them for free admission. Announce your participation on your website, and regularly remind your audience through newsletters and social media. Hold a training session with your team and assign clear responsibilities. Staff working on the stand should be knowledgeable, attentive, and capable of interacting effectively with visitors.
During the Exhibition.Ensure comfort. Monitor visitor flow and plan the number of stand staff according to the level of activity throughout the day. Make sure you have a sufficient supply of pens, notebooks, business cards, and promotional materials. Be approachable and patient. Allow the visitor to show interest first, and start the conversation by commenting on the details that caught their attention. Subtle attentiveness and care are more effective than a direct offer. Show positive emotions. Remember that your facial expression should convey friendliness and interest – not apathy or irritation. Answer questions thoroughly and in detail. Provide comprehensive information about your product and the terms of cooperation directly at the exhibition. Keep promoting during the exhibition. Share updates, photos, and videos from the event on your social media channels.

The exhibition functions more broadly than just a product showcase. Here you can hear the consumer, meet with retail and HoReCa, find partners among the participants, and see the industry's development vectors for the coming year. Prepare your team for this.

Inga Pokrovskaya

Director of the Vinorus.Vinotech

After the Exhibition

Use the end of the exhibition as a news opportunity – share insights about your work at the stand and new partnerships.
Demonstrate your expertise by analysing the products showcased at the exhibition and sharing your views on the state of the industry.
Get in touch with potential clients who showed interest in your products or services immediately after the exhibition – this will help maintain their interest and increase the chances of closing a deal.
Analyse the results. Evaluate how successfully you achieved your set goals and identify the factors that influenced the outcome. This will help in planning future exhibitions.

Guidelines for news formatting

Send us your company news, announcements, images, and videos for publication on the exhibition website

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Exhibitors manual

All you need to prepare for the exhibition – in one document

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