Vinorus.Vinotech – from vineyard to shelf

Year after year, the Vinorus.Vinoteсh exhibition continues to grow — both in its exposition and in its professional audience. It helps address key objectives: sales, sourcing technologies and equipment, establishing partnerships, and showcasing products. This year at the Fanagoria stand, we presented not only wines but also our own barrels, storage and transportation baskets. These products are used in our own production and are in demand among fellow winemakers. From the very first day, the stand attracted many visitors — from federal retailers to local chains. Our sales department held negotiations to introduce new product lines and received valuable feedback. We keep track of the trends that retailers are focusing on, gain insight into consumer expectations, and take them into account when developing new products. The company traditionally takes part in the business programme and the tasting competition. This year, Fanagoria won three awards: two gold medals and one silver. We are pleased with the result.

Our company operates in Krasnodar, has a 10,000 sq. m facility, and manufactures equipment for the food and wine industries. We offer a full cycle—from design documentation to finished product. We have been on the market for over ten years. We have been participating in the exhibition since 2018, and each time we present new developments. These are innovative equipment solutions created in response to industry demand or as part of import substitution. Here we showcase our company’s capabilities and the collaboration between science, business, and manufacturing. The exhibition is valuable because it brings together regional representatives of the wine, brewing, and non-alcoholic beverage industries. The dialogue is substantive: we discuss specific equipment for specific products. For interested partners, we arrange a visit to our production site and demonstrate the entire process. Every year we sign contracts. Some are concluded right at the exhibition, others within a month after it.

This is our first experience participating in a wine exhibition with cider, and we are surprising the public not only with the product but also with the region it comes from — the Pskov Region. Any exhibition is a promotional tool. We aim to introduce consumers to cider, find distributors in the Southern Federal District, and demonstrate that our product is on par with imported ones. We brought five items: dry, semi-dry, and semi-sweet cider; pear poiré made from wild pears harvested near Izborsk; and a cider produced using the méthode charmant (secondary fermentation) with rhubarb juice. Visitors are actively tasting and giving real-time feedback. It is predominantly positive, and we are pleased with the result.

We brought our main line of oak barrels, which are ideal for winemakers. At the exhibition, we were able to exchange contacts and experiences with other producers, as well as continue negotiations with potential clients and partners. The first two days were incredibly busy — we gained a wealth of useful contacts and knowledge that will help us grow our business. Even though the third day was focused on tastings, we continued to work actively and even closed several deals. The exhibition allowed us not only to present our products but also to establish professional connections. We will definitely take part in Vinorus.Vinoteсh again in the future.